The FORT Podcast: Omar Morales – Investment Sales @ Berkadia – Meet The 30-Year-Old Who’s Sold $3.3B Of Miami Real Estate

Omar Morales is an investment sales broker at Berkadia that sells land & multifamily properties across South Florida. He has sold over $3.3 billion worth of real estate ranging from $130M land deals to $355M multifamily properties, even though his average deal size is roughly $50M.

In this episode, Chris and Omar discuss:

– The state of the Miami RE market

– Building a world-class network

– The importance of building an online brand

Listen on:
Apple Podcasts


(00:00:00) – Intro

(00:03:34) – The Morales family coming to America

(00:10:49) – What’s the state of the Miami RE market?

(00:13:52) – Miami sub-market analysis: Brickell

(00:19:05) – How have you built a world-class network?

(00:28:11) – Blackstone

(00:30:40) – How hard is it to enter the Miami market?

(00:35:16) – Are there noticeable differences between domestic and foreign buyers?

(00:36:31) – What’s your activity been like this year?

(00:43:31) – How are people dealing with insurance in your market?

(00:46:25) – The Condo crisis

(00:55:59) – What are the things that get you to a quick ‘no’?

(00:59:01) – Where would invest $20m in Miami and where would you invest $200m?

(01:00:52) – Miami sub-market analysis: The Wynwood market & Design District

(01:03:48) – What characteristics do your smartest clients have that separate them from the rest?

(01:06:54) – What has building a brand online done for you?

Episode Summary
Morales, known for his deep insights into real estate investment and development, shared valuable perspectives on the dynamics of the real estate industry, particularly in Miami, and discussed the impact of various factors on property investment and development strategies.

Omar Morales’s journey into real estate is both inspiring and instructive. Having started his career influenced by his family’s transition from Honduras to Miami, Morales carved a niche in the real estate market with no prior connections or significant capital. His story exemplifies the American dream, showcasing how determination and smart strategies can lead to significant success in the competitive real estate sector.

Throughout the podcast, Morales emphasized the importance of three critical success factors in real estate: timing, talent, and territory. He noted that these elements are essential for thriving in the real estate brokerage industry. Morales also touched on the topic of raising capital, a crucial aspect of real estate deals. He highlighted the challenges of assembling pitch decks, which are vital for attracting investors and securing funding for development projects.

Morales discussed his professional focus on Class B industrial real estate, where he has been investing since 2016. His company employs advanced technology to enhance operational efficiency and optimize investment outcomes. Morales provided insights into how leveraging data can drive better investment decisions and improve property management practices.

A significant portion of the conversation was dedicated to the current trends and challenges in the Miami real estate market. Morales provided an analysis of the condo redevelopment boom and its implications for the market. He discussed how shifts in demographic trends and economic policies influence real estate dynamics, pointing out the influx of international capital and its effects on local market valuations.

The guest also explored the broader implications of economic policies on real estate investments, including the impact of interest rates and regulatory changes. He delved into the specifics of market fluctuations, supply issues, and the strategic maneuvers developers need to make to adapt to these changes. Morales provided a nuanced understanding of how different sub-markets within Miami are developing, offering specific insights into areas like Brickle and Windwood.

Another critical aspect discussed was the role of international investors in shaping the Miami market. Morales explained how Miami’s real estate market is increasingly influenced by Latin American investors and other international stakeholders, which has led to a dynamic shift in how properties are marketed and developed.

Throughout the podcast, Morales reinforced the value of adaptability and in-depth market knowledge for real estate professionals. He underscored the importance of being proactive about market trends, regulatory changes, and technological advancements to maintain a competitive edge in the industry.

The FORT is produced by Johnny Podcasts

Back to Top