The FORT Podcast: Eric Weatherholtz – Partner at Healy Weatherholtz Properties

Eric Weatherholtz, co-founder of Healey Weatherholtz Properties has worn many hats in his career from leasing agent, property manager, construction manager, financial analyst, framing laborer, electrician’s apprentice, and investment manager. Healey Weatherholtz Properties owns and operates a real estate portfolio that includes retail, office, warehouse, residential, parking, and self-storage assets. They invest in private real estate occupiers including a variety of retailers and restaurateurs. As an investment sponsor, HWP has been involved in over 50 projects, all focused on “repairing” properties to better meet the needs of the surrounding community.
On this episode, Chris and Eric discuss how to capitalize long-term deals and bring in the first tenants, why every little detail matters, and creating the “halo” effect. Consider this a masterclass in creating a world-class destination everyone wants to hang out at and several funny stories from a career in real estate!
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(03:20) – How Eric Got into Real Estate and What He Does Within The Space

(06:39) – How do you know you’ve found the right spot to start acquiring? What matters?

(10:32) – When doing assemblages, do you care about competition coming in?

(16:21) – Do you need the commercial first before it can attract residential or vice versa?

(18:09) – How do you finance these projects?

(25:02) – Are there times when you decide to pass on properties?

(30:16) – How do you create the “magic” after buying the building?

(40:24) – How are you structuring your leases?

(42:30) – Sticking To Your Guns

(45:45) – How do you manage these properties?

(51:43) – Who stages and programs the hospitality portion of your properties?

(54:45) – How do you justify the upfront TI for local tenants? Are you able to identify local businesses w/o a track record who’ll be successful?

(58:08) – What do you say to people who think retail is dead?

(1:02:24) – What’s your edge? 

(1:04:39) – Is this a scalable business model?

(1:06:54) – Wild Stories From Eric’s Career


Episode Summary

Known for his broad and deep insight into the realm of real estate, Weatherholtz adds substantial value to the conversation, providing a clear and detailed perspective on various industry aspects. The initial conversation centers around the significance of universally appreciated places, underscoring the impact of aesthetics and societal values in shaping real estate development and appreciation.

As the dialogue unfolds, the concept of the butterfly effect in real estate is explored. Weatherholtz emphasizes the importance of understanding the interplay of various elements over time, and how collaborative efforts and diverse perspectives contribute to the overall success of real estate projects. The discussion further delves into the dynamics of competition and collaboration in project development, highlighting the crucial role of strategic recruitment and effective project planning.

Navigating through the complexities of real estate development, the conversation sheds light on the integration of various elements, including retail and townhome developments. The importance of diversification, strategic planning, and expertise is underscored, demonstrating their essential role in enhancing project outcomes and navigating the intricate pathways of real estate projects.

On the financial front, the dialogue offers an in-depth exploration of investment strategies, capital allocation, and judicious deployment of resources. Weatherholtz, with his wealth of expertise, provides clarity on achieving optimal financial outcomes in real estate, reinforcing the significance of strategic investment decisions and financial prudence.

The podcast also highlights the integration of technology into real estate operations, emphasizing its role in enhancing the capacity for informed and astute investment decisions. The significance of technology in accelerating operations and enriching knowledge is discussed, contributing to a more robust and informed decision-making process.

In discussing market diversification, the podcast unveils insights into Fort Capital’s proficiency in navigating new markets and identifying lucrative opportunities. The importance of a forward-thinking strategy, complemented by cutting-edge tools and methodologies, is emphasized, ensuring a broad and diverse operational framework.

Further, the conversation revolves around Fort Capital’s development initiative near TCU, providing insights into the project’s aspirations and operational framework. The discussion highlights the firm’s approach to capital raising, acquisition, and management, with a consistent goal of creating unparalleled value and ensuring steady cash flow for investors.

In the concluding segment, the podcast focuses on the real estate sector’s challenges and opportunities amidst the pandemic. The discussion highlights the industry’s resilience and adaptability, emphasizing the crucial role of innovative solutions and strategic planning in navigating the new market realities.

The Fort is produced by Johnny Podcasts

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