The FORT Podcast: Ayesha Selden – Building a Real Estate & Equity Empire, Owner of

Born and raised in South Philadelphia to a single mother, Ayesha is now a multi-millionaire in Stock, Real Estate, and as a Franchise Business Owner. As an Economic Activist, she encourages everyone to invest their money in themselves and their neighborhoods.

On this episode, Ayesha discusses her upbringing and how she was able to escape poverty through Real Estate, and her goals of helping others do the same. She and Chris discuss her RE philosophy, how she manages her assets, the impact of the past 18 months, her #1 message: “Own some shit” and much more. Enjoy!

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(02:17) – Ayesha’s Childhood in South Philadelphia and Career Background

(10:19) – Entrepreneurship By Hook or By Crook

(11:12) – Trial and Error: Money Management

(13:55) – “You gotta own some shit”

(16:39) – Thoughts on Gentrification

(21:10) – Mud to Millions

(24:55) – How did money play a role in the broader community growing up?

(29:33) – What do you mean when you say “change your mindset” when talking about money?

(35:44) – How Ayesha Built Her RE Portfolio

(41:24) – How do you think about Cash Flow & Appreciation?

(44:20) – The Social Impact Mindset When Setting Rents

(46:22) – Ayesha’s Online RE Deal in LA and Goals in California

(52:44) – Ayesha’s Annual Net Worth Review & What’s Next

(59:38) –  Thoughts on NIMBYism and Affordable Housing

(1:01:34) – What has the last 18 months taught you about the world?

(1:06:16) – How can FORT listeners spread the Mud 2 Millions Message?

Mud 2 Millions Book

(1:06:54) – Do you have a morning routine?

(1:07:31) – What’s the best advice you’ve ever been given?

(1:08:06) – If you had a billboard for the world to see, what would you put?

(1:08:22) – How can people find you?

Episode Summary

Ayesha Selden, a self-made millionaire by age 30 and a fervent advocate for financial literacy, shares her invaluable insights into the world of real estate investment. Emphasizing the significance of financial education, particularly in underrepresented communities, Selden initiates the discussion by underscoring the critical role of real estate as a robust avenue for wealth creation and accumulation.

Navigating through her strategies for real estate investment, Selden illuminates her practical approach to property selection. She underscores the paramountcy of location and comprehensive neighborhood analysis, offering an astute blueprint for aspiring investors. Her candid sharing of her criteria for choosing properties stands as a beacon of guidance, ensuring informed and profitable investment decisions.

As the dialogue unfolds, Selden delves into the intricacies of effective property management. Highlighting the essence of tenant satisfaction and meticulous property maintenance, she reinforces the importance of these elements in ensuring consistent rental income and appreciable property value. Her nuanced insights equip listeners with a clear understanding of successful property management, ensuring both tenant contentment and optimal property value growth.

Transitioning to property renovation, Selden shares her first-hand experiences and expertise in enhancing property value through strategic improvements. She skillfully navigates the balance between investment in renovations and ensuring a substantial return on investment, offering a practical and effective framework for property enhancement.

On the financial front, Selden sheds light on the myriad financing avenues available for real estate investments. Her discussion, rich with practical insights, emphasizes the need for sound financial planning and management to ensure the prosperity and growth of real estate ventures. Her financial acumen, shared generously, stands as a cornerstone for ensuring financial stability and success in real estate investments.

Tackling the inevitable challenges in the real estate sector, Selden presents pragmatic solutions and innovative strategies. Her comprehensive discussion on overcoming obstacles, from property selection to management, serves as a reservoir of wisdom for investors navigating the complex world of real estate, ensuring they are well-equipped to face and overcome these challenges effectively.

Highlighting the role of networking in the real estate sector, Selden discusses the invaluable benefits of industry partnerships and collaborations. She underscores the enhancement of opportunities and the fostering of growth through collaborative efforts, reinforcing the significance of community and connections in propelling real estate ventures to new heights.

As the podcast progresses, Selden explores the impact of market trends and economic factors on real estate investments. Providing a detailed analysis of market dynamics, she emphasizes the importance of staying updated with market trends and economic indicators, ensuring informed and strategic investment decisions in the ever-evolving real estate landscape.

Looking towards the future, Selden shares her perspectives on emerging trends and innovations in real estate.

The FORT is produced by Johnny Peterson & Straight Up Podcasts

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